For exercise number three, I had to find an advertisement that appealed to a person’s emotion of fear. I found this advertisement online that showed the consequences of drinking and driving.
This ad definitely appealed to people’s emotions of fear. I think that a good majority of people are afraid of death because it is so unexpected and unavoidable. This ad shows how making the simple decision to drive, can lead to traumatic consequences. I think that this ad is effective and is a good argument because it emphasizes people’s fear of death. To me, this advertisement definitely made a statement. It showed how one simple decision, could dramatically affect the lives of innocent people who have so much to live for. This advertisement appealed to fear by showing what can happen from making such a decision and it also really gets people to think twice about getting behind the wheel after drinking.
Hey RalphLauren,
ReplyDeleteYour example of an advertisement about appeal to fear was very good. You chose one that really appealed to the emotion of fear. It was so intense that it seemed a bit frightening. I think this ad can scare someone into not doing drugs. I do a agree that a majority of people are afraid of death and this ad exemplifies more about dying from drug usage. This advertisement was a bold statement and I believe it can change a person's perspective on their lifestyle. If this does not help show the consequences of drug usage then I do not know what will.