A concept from Chapter 10 that I found very interesting was an appeal to pity. An appeal to pity is when a person tries to gain support for their argument by making a person feel a sense of guilt or sadness. I think an appeal to pity is used because people know that guilt is a big motivator for people to take action. When pity or guilt is evoked from someone, they usually try to get rid of that sense of guilt by trying to help the cause.
An example of an appeal to pity would be the people that stand around the student union and ask people passing by “Which is cuter… a baby sea lion or a baby panda?” They ask you this question and once you answer which is cuter, they show you a picture of that animal being mistreated. They use the appeal to pity to get people to fight against this kind of animal cruelty. They show the disturbing photos to evoke that sense of pity and guilt, and it definitely works.